Holly owns a landscape company and is thinking about expanding her services to include outdoor water features (waterfalls, streams, ponds). If, before making this decision, she looks at the experience of similar firms that have added outdoor water features, she is employing:

Question

Quizplus · Accepted Answer

Holly is employing the outside view, which involves looking at the experiences of similar firms to make a decision. This is a rational decision-making approach that takes into account past experiences and data to inform decisions. Choices A, B, C, and E all involve different decision-making techniques that are not applicable to this scenario.

Holly Owns a Landscape Company and Is Thinking About Expanding