Suppose Proctor and Gamble introduces a new brand of laundry detergent.Brand proliferation is an example of

Name: Suppose Proctor and Gamble introduces a new brand of laundry detergent.Brand proliferation is an example of
Brand: Quizplus
Rating: 4.9 (46 reviews)

Question

Quizplus · Accepted Answer

Brand proliferation creates a barrier to entry for new firms trying to enter the market, as it becomes more difficult to differentiate their product from established brands. This can be a deliberate strategy by firms to maintain market share and reduce competition.

Suppose Proctor and Gamble Introduces a New Brand of Laundry