"Brand proliferation" is an example of

Name: "Brand proliferation" is an example of
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Brand proliferation refers to a strategy of creating multiple brand names under the same company or product line. This creates a barrier to entry for competitors who may struggle to establish their own brand names in the market. It is a deliberate attempt by firms to limit the number of competitors and maintain their market power. Therefore, it is an example of a firm-created barrier to entry.

"Brand Proliferation" Is an Example of