Which variable would be considered part of the product element of the marketing mix?

Question

Quizplus · Accepted Answer

Packaging is the variable that is considered part of the product element of the marketing mix. The packaging of a product plays an important role in attracting customers and differentiating the product from competitors. It also helps in preserving the quality of the product and providing information about the product to the consumer.

Which Variable Would Be Considered Part of the Product Element