Why is market segmentation an important variable in strategy implementation?
A) All company strategies require increased sales through new markets and products.
B) Market segmentation decisions directly affect marketing mix variables.
C) Mass production,mass distribution and mass advertising are not always required.
D) It allows a firm to operate with limited resources.
E) all of the above
Correct Answer:
Verified
Q1: Multidimensional scaling is used to determine
A)the size
Q2: In the low earnings period,too much in
Q3: Which variable would be considered part of
Q4: Why is market segmentation an important variable
Q5: Who has mandated that every publicly held
Q7: The first step in preparing a projected
Q8: A good information system can allow a
Q9: Which two variables are of central importance
Q10: Which of the following is (are)true about
Q11: What level of management is directly affected
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents