Which of the following variables are not directly affected by market segmentation?

Question

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Process is not directly affected by market segmentation. Market segmentation focuses on dividing the market into smaller, more homogeneous groups based on characteristics such as demographics, psychographics, and behavior. Process, on the other hand, refers to the steps and procedures involved in delivering a product or service to the customer. While market segmentation can influence how a company approaches its process, it does not directly impact the process itself.

Which of the Following Variables Are Not Directly Affected by Market