Gupta and Govindarajan suggested that companies should engage in "directed opportunism" or opportunism led by a systematic and logical framework.

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Gupta and Govindarajan proposed the concept of "directed opportunism" where companies strategically pursue opportunities that align with their goals and capabilities rather than engaging in random opportunism. This approach involves a systematic and logical framework for identifying, evaluating and pursuing opportunities.

Gupta and Govindarajan Suggested That Companies Should Engage in "Directed