Which of these examples of a mission statement's focus area is not effective?
A) Starbucks focuses on the café experience rather than coffee.
B) Union Pacific focuses on transportation rather than railroads.
C) Exxon/Mobil focuses on oil and gas rather than energy.
D) Universal Studios focuses on entertainment rather than movies.
E) AT&T focuses on communication rather than telephones.
Correct Answer:
Verified
Q6: According to the comprehensive strategic- management model,which
Q7: After a draft mission statement has been
Q8: The vision statement answers which of the
Q9: Effective mission statements can vary in
A)format.
B)specificity.
C)content.
D)length.
E)all of
Q10: What is needed before people can focus
Q12: The three characteristics of a mission statement
Q13: What is the first step in the
Q14: Which country has the lowest percentage of
Q15: Corporate social policy should be designed and
Q16: A proactive environmental policy is likely to
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