What is the correct term for the enduring statements of purpose that distinguish one business from others that are similar?

Question

Quizplus · Accepted Answer

Mission statements are the enduring statements of purpose that distinguish one business from others that are similar. Objectives refer to specific goals or targets a business wishes to achieve, policies are general guidelines for decision-making, employee conduct guidelines are rules for behavior, and rules refer to specific directives for behavior.

What Is the Correct Term for the Enduring Statements of Purpose