Once a firm acquires a competitive advantage,they are usually able to sustain it for an extended period of time.

Question

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Although a firm may be able to sustain a competitive advantage for some time, it is not guaranteed to last indefinitely. Competitors may find ways to replicate or improve upon the advantage, changing market conditions or technology may make the advantage obsolete, and internal factors such as complacency can also erode the advantage over time. Therefore, firms must work continuously to innovate and improve in order to maintain their competitive advantage.

Once a Firm Acquires a Competitive Advantage,they Are Usually Able