Lucy's Swimwear Boutique offers swimwear that is targeted at affluent people who can afford to buy expensive, handmade swimsuits. Which of the following approaches to market segmentation is Lucy's Swimwear Boutique using?
A) Broad differentiation strategy
B) Low market segmentation
C) Medium market segmentation strategy
D) Broad high-cost strategy
E) Focus differentiation strategy
Correct Answer:
Verified
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