Kevin is a salesperson who relies heavily on trust building. This style of selling is known as?
A) Personal selling
B) Mental states selling
C) Trust-Based relationship selling
D) Canned selling
E) None of the above.

Question

Quizplus · Accepted Answer

Trust-Based relationship selling relies heavily on developing a strong relationship with the customer based on trust and mutual understanding. This approach focuses on building long-term relationships with customers rather than making quick sales. Kevin's reliance on trust building aligns with the principles of trust-based relationship selling. Option A (Personal selling) is too broad and could encompass several different sales approaches. Option B (Mental states selling) is a type of sales technique that focuses on influencing the customer's mindset to make a purchase, so it does not apply to Kevin's style. Option D (Canned selling) is a type of sales approach that relies on memorized scripts or pitches, which is not consistent with Kevin's approach of building trust.

Kevin Is a Salesperson Who Relies Heavily on Trust Building