A famous AFL player's power to influence your buying behaviour through commercial endorsements is based on his expertise at leading a football team and his ability to throw a football.

Question

Quizplus · Accepted Answer

While a famous AFL player's endorsement may be influenced by his skills on the field, his power to influence buying behaviour is based more on his popularity, personality, and perceived social status than his technical abilities.

A Famous AFL Player's Power to Influence Your Buying Behaviour