It has been well documented that individuals escalate commitment to a failing course of action when they view themselves as responsible for the failure.

Name: It has been well documented that individuals escalate commitment to a failing course of action when they view themselves as responsible for the failure.
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This phenomena is known as the sunk cost fallacy, where individuals invest more resources into a failing project in order to justify their prior investments and avoid admitting failure.

It Has Been Well Documented That Individuals Escalate Commitment to a Failing