In Kotter's eight- step plan to implement change,which is the first step?
A)communicate the vision throughout the organisation
B)create a new vision to direct the change
C)establish a sense of urgency by creating a compelling reason for why change is needed
D)form a coalition with enough power to lead the change

Question

Quizplus · Accepted Answer

The first step in Kotter's eight-step plan is to establish a sense of urgency. This involves creating a compelling reason for why change is needed and communicating it throughout the organization. Without a sense of urgency, people may be resistant to change or not see the need for it.

In Kotter's Eight- Step Plan to Implement Change,which Is the First