Which word or phrase applies to the requirement that advertisers must verify or prove their claims?

Name: Which word or phrase applies to the requirement that advertisers must verify or prove their claims?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The word or phrase that applies to the requirement that advertisers must verify or prove their claims is substantiation. This means that advertisers must have evidence to back up any claims they make in advertising to ensure they are truthful and not misleading.

Which Word or Phrase Applies to the Requirement That Advertisers