Relative to consumer markets, business markets are more likely to exhibit:
A) Customers with greater intelligence
B) Customers with more problems
C) Higher levels of demand fluctuation
D) Customers with lower intelligence
E) Customers with fewer problems

Question

Quizplus · Accepted Answer

Business markets often experience higher levels of demand fluctuation due to factors like derived demand, where the demand for business products is dependent on the demand for consumer products.

Relative to Consumer Markets, Business Markets Are More Likely to Exhibit