Purchase decisions tend to be more complex in business markets than consumer markets. Accordingly, in business markets you are more likely to find (relative to consumer markets):
A) A larger number of customers
B) More people influencing the buying decision
C) Fewer people influencing the buying decision
D) Buyers who are more intelligent
E) More products

Question

Quizplus · Accepted Answer

Business markets generally involve more people in the decision-making process, including various departments and individuals with different roles and responsibilities. This can increase the complexity of the purchase decision and make it harder to secure a sale.

Purchase Decisions Tend to Be More Complex in Business Markets