It is important for salespeople to be familiar with the basic types of buyer needs to help ensure that:
A) The buyer is happy with your product.
B) No significant problems or needs have been overlooked in the process of needs discovery.
C) The buyer will learn to trust the salesperson.
D) The salesperson will always be able to match benefits to the needs of the buyer.
E) None of the above.

Question

Quizplus · Accepted Answer

Being familiar with the basic types of buyer needs can help salespeople ensure that they have fully understood the buyer's needs and requirements, and that no significant problems or needs have been overlooked in the process of needs discovery. This can help ensure that the salesperson is able to offer a solution that meets the buyer's needs and expectations, which in turn can lead to increased satisfaction and loyalty. However, knowing the types of buyer needs alone may not lead to the buyer being happy with the product, the buyer learning to trust the salesperson, or the salesperson being able to match benefits to the needs of the buyer.

It Is Important for Salespeople to Be Familiar with the Basic