Suppose you're a salesperson making a sales proposal to a potential customer.During the presentation you learn your product offering will not maximize the buyer's evaluation score in comparison with a competitor's offering.Which the following is probably the best strategy for you follow?

Question

Quizplus · Accepted Answer

Modifying your market offer to one that is more customized to your buyer's needs is the best strategy because it shows that you are willing to work with the buyer to find a solution that meets their specific needs. This approach can build trust and increase the likelihood of closing the sale. Simply ending the presentation without disclosing weaknesses or exaggerating the product's strengths can lead to mistrust and damage the relationship with the potential customer. Attempting to explain away weaknesses or calling attention to neglected attributes may not address the buyer's concerns and may come across as defensive.

Suppose You're a Salesperson Making a Sales Proposal to a Potential