Which of the following is not a strategy for improving the chances that the buyer will evaluate your offer as most favorable?
A) Alter the buyer's beliefs about the proposed offering
B) Present to the buyer a list of all of your offer's benefits
C) Alter the buyer's beliefs about the competitor's offering
D) Alter the importance weights
E) Call attention to neglected attributes

Question

Quizplus · Accepted Answer

Presenting a list of all of your offer's benefits is a common and effective strategy for improving the chances that the buyer will evaluate your offer as most favorable. Therefore, B is not the correct answer. A, C, D, and E are all effective strategies for improving the likelihood that the buyer will see your offer as the best option. A involves altering the buyer's beliefs about your product, while C involves altering their beliefs about the competition's product. D involves adjusting the importance weights given to different attributes of the product, and E involves calling attention to attributes that may have been overlooked in the buyer's evaluation.

Which of the Following Is Not a Strategy for Improving