Typically, buyers involved in new task purchasing decisions rely more heavily on outside information than do buyers involved in modified rebuys.

Question

Quizplus · Accepted Answer

This statement is true. In a new task buying situation, buyers are facing a purchase decision for the first time, and so they have little or no prior experience to guide their purchase decision. As a result, they are more likely to seek out external sources of information, such as expert opinions, online reviews, and recommendations from trusted friends or colleagues. By contrast, in a modified rebuy situation, the buyer has already made a similar purchase in the past, and so they may already have a preferred supplier or product in mind, which makes them less reliant on external information.

Typically, Buyers Involved in New Task Purchasing Decisions Rely More