The most important member of the buying team is the Gatekeeper.

Name: The most important member of the buying team is the Gatekeeper.
Brand: Quizplus
Rating: 4.8 (39 reviews)

Question

Quizplus · Accepted Answer

The most important member of the buying team is actually the Decision Maker, who has the final authority to approve or reject a purchase. The Gatekeeper is important as well as they control access to the decision maker and can influence the decision process, but they are not the most important member.

The Most Important Member of the Buying Team Is the Gatekeeper