Victoria is selling a high-end commercial copy machine to medium-sized business organizations. The machine's ability to function on a wireless network is one of its ________________.

Question

Quizplus · Accepted Answer

The ability to function on a wireless network is a feature of the copy machine, which is a factual characteristic of the product. Benefits, on the other hand, are the positive outcomes or results that customers can enjoy from using the product, such as increased productivity or cost savings. Rational buying motives are logical reasons that drive customers to purchase a product, while emotional buying motives are based on feelings or desires.

Victoria Is Selling a High-End Commercial Copy Machine to Medium-Sized