People come to expect that the price of a gallon of gasoline will rise next week. As a result,

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When people expect the price of gasoline to rise next week, they will tend to buy more gasoline now, increasing demand. This will not affect today's supply or decrease next week's supply. The expectation of a future price increase will also not cause today's price to fall, but rather to potentially rise if demand outstrips supply.

People Come to Expect That the Price of a Gallon