-In mid-2008 Delta increased the price of a New York to LA ticket by 10 percent. As a result of this price hike, there was a__________ shift in the demand curve for a ticket on Continental because the price of a __________had risen.

Question

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When Delta increased its ticket prices, Continental, being a substitute airline, saw an increase in demand as consumers switched to the relatively cheaper option, causing a rightward shift in the demand curve for Continental tickets.

-In Mid-2008 Delta Increased the Price of a New York