Which of the following best describes buyer resistance?
A) Price is too high
B) Anything the prospect says or does that slows down the buying process
C) Anytime the prospect says "no"
D) An emotional state brought on through miscommunication.
E) An emotional state brought on through misunderstanding

Question

Quizplus · Accepted Answer

Buyer resistance refers to any obstacle or objection that slows down or prevents the buying process. This can take many forms, including objections to price, uncertainty about the product or service, or objections to the salesperson's approach. The term "buyer resistance" encompasses all of these objections, and is best described as anything the prospect says or does that slows down the buying process.

Which of the Following Best Describes Buyer Resistance