Ethan is a salesperson for an industrial equipment manufacturer. Once a prospect becomes a new customer, Ethan looks for ways to improve the products and services his company provides the new customer in order to convert him/her into a loyal customer. In other words, Ethan looks for ways to:

Question

Quizplus · Accepted Answer

Ethan is focusing on adding value to the products and services his company provides in order to convert new customers into loyal customers. This strategy is aimed at building long-term relationships with customers, rather than simply increasing sales or staying competitive.

Ethan Is a Salesperson for an Industrial Equipment Manufacturer