Bill is employing a mental states selling strategy for one of his account groups. It's most likely Bill is seeking a ___________ relationship with these customers.

Question

Quizplus · Accepted Answer

A mental states selling strategy typically focuses on guiding the customer through a series of psychological stages to make a purchase, which aligns with a transaction-based relationship rather than a deeper, long-term relationship like collaborative or partnership.

Bill Is Employing a Mental States Selling Strategy for One