An ad shows dandruff on Jim's shoulder. He is rebuffed by his girlfriend. He then applies Head and Shoulders, and his dandruff disappears. His girlfriend is attracted to him again. This is an example of:

Question

Quizplus · Accepted Answer

This ad follows the slice-of-life advertising format, which depicts a problem or conflict that consumers might face in their everyday lives (in this case, dandruff), shows the product solving the problem, and then ends with a positive outcome (the girlfriend being attracted to him again).

An Ad Shows Dandruff on Jim's Shoulder