is the words in the leading position of an advertisement that are likely to be read first.
A) Subheads
B) Primary copy
C) Headline
D) Body copy
Correct Answer:
Verified
Q48: A study showed that the use of
Q49: _ are secondary headlines that usually appear
Q50: Which of the following statements describes a
Q51: The function of a headline in a
Q52: A special type of two-sided message is
Q54: Many advertising experts consider that the most
Q55: A print ad for Titleist golf balls
Q56: Drawing a _ _ in the
Q57: are the print ad components that are
Q58: When an advertiser has something important or
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