The physical arrangement of the various parts of an ad including headlines, subheads, illustrations, body copy, and identifying marks is known as:

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The physical arrangement of the various parts of an ad is known as the layout. The layout includes the placement of headlines, subheads, illustrations, body copy, and identifying marks. Copywriting refers to the text (or copy) within the ad, while art direction refers to the visual aspects of the ad such as the design and photography. Visualization can also refer to the visual aspects of the ad, but it specifically refers to the ability to create mental images of the ad's message.

The Physical Arrangement of the Various Parts of an Ad