The________ portion of an ad must attract attention and work in a synergistic fashion with the headline and body copy to produce an effective message.

Question

The________  portion of an ad must attract attention and work in a synergistic fashion with the headline and body copy to produce an effective message.

Quizplus · Accepted Answer

The visuals portion of an ad must attract attention and work in a synergistic fashion with the headline and body copy to produce an effective message. While subheads, trademarks, and jingles can also contribute to the effectiveness of an ad, the visuals are typically the most critical component in grabbing the audience's attention and conveying the message quickly and effectively.

The________ Portion of an Ad Must Attract Attention and Work