Which of the following is NOT one of R&P's suggestions regarding building brand awareness through recognition and recall?
A) The brand and the category need should be connected in the primary benefit claim.
B) A jingle or similar memory tactic should be included.
C) The primary benefit claim in the ad should be lengthy in order to be easily understood.
D) A bizarre or unusual execution style can be used if it is consistent with the brand attitude objective.
Correct Answer:
Verified
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