Studies show that creative advertising can positively impact emotional responses and get consumers' attention by:

Question

Quizplus · Accepted Answer

Creative advertising can break through the cluttered media environment by standing out with an unexpected or impactful message or design. This can catch consumers' attention and foster a positive emotional response, which can ultimately lead to increased brand awareness and sales. While fulfilling marketing objectives, providing a reason to purchase, and establishing new grounds for communication can also be positive outcomes, they are not specifically related to the impact of creative advertising on emotional responses and attention.

Studies Show That Creative Advertising Can Positively Impact Emotional Responses