Petra is the creative director for an ad agency. The agency has just taken on a manufacturer of women's shoes for aqua aerobics as a client. As part of her preparation for developing a creative strategy, Petra reviews some studies conducted on the overall fitness and exercise market as well as a report on the changing roles of women in society. This information is part of the:
A) general preplanning input
B) problem detection studies
C) illumination studies
D) product specific preplanning input
Correct Answer:
Verified
Q26: Focus groups can be used during the
Q27: research is a qualitative research method where
Q28: Attitude studies and perceptual mapping would be
Q29: Account planners are responsible for the conducting
Q30: An advertising campaign theme:
A) is usually used
Q32: The end result of the creative process
Q33: The first three sections of the creative
Q34: A(n) _ is a series of drawings
Q35: The creative brief is developed by:
A) the
Q36: Each of the following describes the creative
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