The Taxi advertising agency works to test a creative idea they have for a new commercial before moving ahead with the production of the spot. To make the test more realistic it wants to test both the visual layout of the commercial as well as the audio
Portion of the message. The commercial should be tested in which of the following forms?

Question

Quizplus · Accepted Answer

An animatic is a preliminary version of a commercial or advertisement produced using still images and sound. It allows the agency to test both the visual and audio aspects of the commercial, making it the best choice for the situation described in the question. Print copy and reaction profiles do not allow for testing the audio portion, and a storyboard only shows the visual plan.

The Taxi Advertising Agency Works to Test a Creative Idea