Unlike other alkaline batteries and traditional rechargeable batteries, Rayovac Renewal alkaline battery is reusable 25 times or more. The ad headline read, "Introducing the Best-Performing Battery System in All of Creation." This ad was based on the Rayovac Renewal alkaline battery's:
A) inherent drama
B) brand image
C) brand equity
D) unique selling proposition
Correct Answer:
Verified
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