Research shows that consumers perceive Molson's Export beer as strong, bold, and outdoorsy. This is an example of how consumers assign a to a brand.

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Consumers perceive Molson's Export beer as having a personality that is strong, bold, and outdoorsy. This demonstrates how consumers assign human-like characteristics and traits to a brand, which is known as brand personality.

Research Shows That Consumers Perceive Molson's Export Beer as Strong