When preparing perceptual maps, marketers will name the vertical and horizontal axes based on_________ _.

Question

Quizplus · Accepted Answer

The vertical and horizontal axes on a perceptual map are named based on the salient attributes that are important to consumers in the market. These attributes could include features like price, quality, convenience, or any other characteristic that consumers consider when making purchase decisions. By mapping the relative positions of different brands or products on these attributes, marketers can better understand how consumers perceive their offerings and develop more effective marketing strategies.

When Preparing Perceptual Maps, Marketers Will Name the Vertical and Horizontal