Cheerios ran competitive ads that suggested people eat the cereal as a snack while watching TV, instead of chips and other salty products. This is an example of positioning by:

Question

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This is an example of positioning by product category, as Cheerios is positioning itself within the snack category, directly competing against chips and other salty snacks, rather than solely within its traditional breakfast cereal category.

Cheerios Ran Competitive Ads That Suggested People Eat the Cereal