In mature markets with limited growth, firms tend to focus on_________ as the key marketing objective.

Question

Quizplus · Accepted Answer

In mature markets with limited growth, firms tend to have achieved a significant market share, and their main focus shifts from growth to profitability. Therefore, their key marketing objective is to maximize profits and maintain market share rather than increase sales growth, generate awareness or winning market share from the competition.

In Mature Markets with Limited Growth, Firms Tend to Focus