A new manufacturer of stereo speakers which has no brand awareness developed a statement of advertising objectives, which stated that the goal of the company's new ad campaign is "To make 30% of the audience aware of our new brand." This statement
Could serve as an example of a:

Question

Quizplus · Accepted Answer

The statement of advertising objectives provided is a clear example of a communication task. It outlines the specific goal of the ad campaign, which is to create awareness of the new brand among 30% of the target audience. This objective is focused on communication rather than sales, benchmark measures, or short-term promotional objectives.

A New Manufacturer of Stereo Speakers Which Has No Brand