Shahida Rampal owns a neighbourhood restaurant specializing in foods from her native India. Her research has shown that consumers in the area come to her restaurant 2 or 3 times a year, along with their visits to 4 or 5 other establishments nearby. She would like to entice these consumers to visit her restaurant at least one extra time over the course of a year. Her behavioural objective could be described as:

Question

Quizplus · Accepted Answer

The behavioural objective described is related to increasing the purchase frequency of customers at the restaurant.

Shahida Rampal Owns a Neighbourhood Restaurant Specializing in Foods from Her