Which of the following statements about effective communication is true?
A) Effective communication is unaffected by the reception environment.
B) For effective communication, marketers must understand the meanings that words and symbols attach to consumers and how these words and symbols are interpreted.
C) Whether an ad is in black and white or in colour has no impact on how effectively the message is communicated.
D) Advertising communication is effective because marketers are able to tell consumers how to interpret their messages within the context of the communication.

Question

Quizplus · Accepted Answer

Effective communication requires understanding the meanings that words and symbols attach to consumers and how they interpret them. The reception environment, such as the color and context of the ad, can also impact how effective the message is. Marketers cannot simply tell consumers how to interpret their messages; they must create messages that resonate with consumers and align with their values and beliefs.

Which of the Following Statements About Effective Communication Is True