Riley told Terry and Bill, Terry told Melissa, and Melissa told Gwen, Andrew, and Beryl that the new Chinese restaurant in town had authentically prepared Chinese dishes. This word-of-mouth took place via a(n) __________channel of communication.

Question

Quizplus · Accepted Answer

The word-of-mouth communication from Riley to Terry and Bill, then to Melissa, and finally to Gwen, Andrew, and Beryl is a personal channel of communication. This is because the message is being transmitted through interpersonal communication between friends or acquaintances, and not through mass media (e.g. TV, radio, social media) or other impersonal means.

Riley Told Terry and Bill, Terry Told Melissa, and Melissa