Mentos mint candy uses an advertising campaign that shows people solving problems by thinking outside of the box-by taking a fresh look at a common problem. Freshness is the message that the ad is supposed to deliver, but if Dick and Bella Lestor think the ad is simply showing people being rude and boorish, then in terms of the communication
Process, the Lestors have _________the message improperly.

Question

Quizplus · Accepted Answer

The Lestors have decoded the message improperly, meaning they have interpreted the message in a way that was not intended by the creators of the advertisement. Decoding refers to how the audience interprets or makes sense of the message.

Mentos Mint Candy Uses an Advertising Campaign That Shows People