During the 2016 Olympics, Royal Bank of Canada aired heart-warming ads showing athletes who had received financial assistance in order to train and compete. RBC is hoping to influence consumers in the_________ stage of the response process.

Question

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The affective stage is where the consumer develops a positive or negative feeling about the brand or product. RBC's heart-warming ads are designed to create a positive emotional connection with the brand, which can influence consumer attitudes and feelings.

During the 2016 Olympics, Royal Bank of Canada Aired Heart-Warming