A product manager for a new brand of laundry detergent must:
A) create pioneering advertising
B) interrupt consumers' routine choice behaviour and get them to consider a new brand
C) increase problem recognition for detergent purchases
D) maintain a lower price than competitors

Question

Quizplus · Accepted Answer

As a new brand, the product manager must focus on disrupting consumers' current habits and convincing them to try the new detergent. This can be achieved by creating awareness and interest through targeted marketing and advertising campaigns that highlight the unique selling points of the brand. It is not necessary to maintain a lower price or increase problem recognition for detergent purchases at this stage.

A Product Manager for a New Brand of Laundry Detergent