The ad for the Disney Institute at Walt Disney World describes vacations during which an individual can immerse himself or herself in the joys of gardening for a week and take classes with horticulturists. This is an example of __________segmentation.
A) demographic
B) behaviouristic
C) psychographic
D) usage
Correct Answer:
Verified
Q73: The first step in the target market
Q74: Psychographic segmentation considers each of the following
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Q76: An ad for a travel agency offers
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Q79: divides a market on the basis of
Q80: Which of the following bases for segmentation
Q81: is the complexity of learned values, norms,
Q82: If an ad uses language or references
Q83: refers to relatively homogeneous divisions in a
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